{"id":149,"date":"2017-12-13T15:42:14","date_gmt":"2017-12-13T14:42:14","guid":{"rendered":"http:\/\/www.arthus-consulting.fr\/?p=149"},"modified":"2017-12-20T15:52:28","modified_gmt":"2017-12-20T14:52:28","slug":"quelques-specificites-du-webmarketing","status":"publish","type":"post","link":"https:\/\/www.arthus-consulting.fr\/2017\/12\/13\/quelques-specificites-du-webmarketing\/","title":{"rendered":"Quelques sp\u00e9cificit\u00e9s du webmarketing"},"content":{"rendered":"<p>Le webmarketing est la combinaison parfaite du marketing classique, de la communication et les statistiques par le biais de la t\u00e9l\u00e9communication et des techniques informatiques. La plupart des d\u00e9finitions propos\u00e9es demeurent uniquement th\u00e9oriques. Par cons\u00e9quent, il convient de d\u00e9finir les sp\u00e9cificit\u00e9s de ce secteur dans la pratique en prenant en compte quelques points importants.<br \/>\n<!--more--><\/p>\n<h2>Le r\u00e9f\u00e9rencement naturel<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152 alignright\" src=\"http:\/\/www.arthus-consulting.fr\/wp-content\/uploads\/2017\/12\/seo.jpg\" alt=\"\" width=\"270\" height=\"187\" \/>Lorsqu&rsquo;on parle de webmarketing, il est obligatoire de se projeter directement vers le r\u00e9f\u00e9rencement naturel. C&rsquo;est un support englobant une suite de techniques visant \u00e0 offrir un excellent positionnement \u00e0 un site sur les divers moteurs de recherche les plus utilis\u00e9s par les internautes dont le plus connu est Google. Tout le monde souhaite \u00e0 cet effet appara\u00eetre sur la premi\u00e8re page de chaque moteur de recherche. Un bon r\u00e9f\u00e9rencement naturel est parmi les garants de ce r\u00e9sultat souhait\u00e9.<\/p>\n<h2>La publicit\u00e9 sponsoris\u00e9e<\/h2>\n<p>Le SEM ou lien commercial dans le langage des connaisseurs quant \u00e0 lui est n\u00e9cessaire pour la r\u00e9ussite d&rsquo;une campagne de webmarketing. Cette technique se traduit par un lien publicitaire visible sur un moteur de recherche et qui sera factur\u00e9 par ce dernier par le biais d&rsquo;un syst\u00e8me de surench\u00e8re. C&rsquo;est l&rsquo;une des alternatives les plus adopt\u00e9es par la majorit\u00e9 des adeptes du webmarketing.<\/p>\n<h2>L&#8217;emailing<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-154 alignright\" src=\"http:\/\/www.arthus-consulting.fr\/wp-content\/uploads\/2017\/12\/emailing.jpg\" alt=\"\" width=\"198\" height=\"157\" \/>Il est difficile de r\u00e9ussir dans un politique webmarketing sans passer par l&#8217;emailing. C&rsquo;est un moyen visant \u00e0 fid\u00e9liser et \u00e0 s\u00e9duire la client\u00e8le. Bien que de nouvelles techniques aient faire leur apparition dans le domaine du webmarketing, l&#8217;emailing demeure un outil performent puisqu&rsquo;il g\u00e9n\u00e8re toujours des r\u00e9actions au niveau des personnes cibl\u00e9es lorsque le contenu est captivant.<\/p>\n<h2>L&rsquo;affiliation<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-151 alignleft\" src=\"http:\/\/www.arthus-consulting.fr\/wp-content\/uploads\/2017\/12\/affiliation-300x125.jpg\" alt=\"\" width=\"300\" height=\"125\" srcset=\"https:\/\/www.arthus-consulting.fr\/wp-content\/uploads\/2017\/12\/affiliation-300x125.jpg 300w, https:\/\/www.arthus-consulting.fr\/wp-content\/uploads\/2017\/12\/affiliation.jpg 347w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Une campagne de webmarketing ne peut \u00eatre r\u00e9alis\u00e9e unilat\u00e9ralement. Pour que la politique puisse apport\u00e9e des fruits, la mise en place de la technique d&rsquo;affiliation est obligatoire. Cette derni\u00e8re consiste \u00e0 solliciter l&rsquo;aide d&rsquo;autres sites \u00e0 vocation commerciale ou proposant des liens pour faire la promotion d&rsquo;un service ou d&rsquo;un produit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le webmarketing est la combinaison parfaite du marketing classique, de la communication et les statistiques par le biais de la t\u00e9l\u00e9communication et des techniques informatiques. La plupart des d\u00e9finitions propos\u00e9es demeurent uniquement th\u00e9oriques. Par cons\u00e9quent, il convient de d\u00e9finir les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quelques sp\u00e9cificit\u00e9s du webmarketing - Arthus-consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arthus-consulting.fr\/2017\/12\/13\/quelques-specificites-du-webmarketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelques sp\u00e9cificit\u00e9s du webmarketing - Arthus-consulting\" \/>\n<meta property=\"og:description\" content=\"Le webmarketing est la combinaison parfaite du marketing classique, de la communication et les statistiques par le biais de la t\u00e9l\u00e9communication et des techniques informatiques. 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